In today’s competitive marketplace, it is more important than ever to have a professional brand representing your company. Hiring an experienced creative talent to develop your brand may seem like a waste of resources to some companies, but opting to handle all of your marketing and design projects in-house to save a few dollars will likely cost more in the end. Over the years, I’ve discovered many companies do so because they don’t see the long term value in outsourcing design projects.
I have outlined several benefits to illustrate the reasons why you should consider outsourcing design projects to a professional graphic design and marketing company.
1. Better use of time
As a business owner, you likely have an endless list of marketing activities at any given moment on your “to-do” lists, such as; website updates, email campaigns, social media posts, direct mail campaigns, etc., that are not billable. So why would you want to occupy your time working on aspects of your business that are not billable?
All these tasks can be accomplished by a professional graphic designer; whose duty is to develop new solutions for your business or company. Hiring an outsourced design professional will free up your time to focus on your primary responsibilities.
2. Your company will have a professional image and message
An experienced graphic design agency will take the time to learn about your business objectives, your competition, and your target audience before starting any design work for your company. The first step in our methodology when working with a new client is to provide them with a customer profile analysis document at the onset of the partnership. The information we gather determines the path for the final design objective. This step will also ensure that we are sending the right message to your intended audience.
3. Brand Recognition
Every day as consumers, we encounter countless advertisements online and offline, as every business entity is seeking to grab your attention. A professional designer knows the techniques to make your brand recognizable and appeal to your target audience. A strong brand requires a consistent and easily digestible visual presence, as well as a straightforward message.
All companies are not structured the same. Some have the resources and the need to have an in-house marketing and design department while others do not. If your company is one that falls in the latter category, hiring a design and marketing firm to handle your projects on an as-needed basis will in-the-end free up valuable time for employees to perform their intended roles and increase the productivity of your business.
5. Reduce Cost
One benefit of outsourcing your design and marketing tasks is to lower operational costs. Hiring a firm on an as-needed basis will allow you to only pay for the actual hours worked. We suggest setting an annual budget and list of all of the marketing tasks for the upcoming year. This method will be significantly cheaper than hiring a full or part-time employee, especially when factoring in all of the unforeseen costs in maintaining internal assets.
Every employee you’ve hired has a specific set of skills that makes them valuable to your company. Chances are, marketing know-how was not one of them. The marketing and design industry uses a specific set of software programs that require a level of proficiency to operate them competently. Utilizing the skills from design professionals can often be less expensive and produce better results than handling the tasks internally. Save time, money, and frustration. Get the job done right the first time.
In the end, a professional graphic design firm will be a trustworthy partner and be a creative advisor to any business that wants to remain relevant in today’s competitive market. Before you hire a professional designer to assist with your design needs, find out if they have the experience and knowledge to handle your projects.