Why you should outsource your small business marketing to a graphic design firm
If you are downsizing due to COVID-19, now might be the perfect time to consider outsourcing your small business marketing.
In today’s ever-changing marketplace, it is more important than ever to have a professional brand representing your company. Hiring an experienced creative talent to develop your brand may seem like a waste of resources to some companies, but opting to handle all of your marketing and design in-house to save a few dollars will likely cost more in the end. Over the years, I’ve discovered many companies do so because they don’t see the long term value in outsourcing their design projects.
I have outlined several benefits to illustrate the reasons why you should outsource your design projects to a professional graphic design and marketing company.
Better use of time
As a business owner, you likely have an endless list of activities at any given moment on your “to do” list. So why would you want to occupy your time working on marketing aspects of your business that are not billable?
All of these tasks can be handled by an experienced graphic designer whose sole duty is to develop new marketing solutions for your business. Hiring a design professional will free up your time to focus on your primary responsibilities.
All companies are not created equal. Some have the resources and the need to have an in-house marketing and design department while others do not. If your company falls in the latter category and does not have the resources, or need of a full-time in-house marketing department, hiring a design and marketing firm to handle your projects on an as-needed basis will, in the end, free up valuable time for employees to handle their intended roles and increase productivity.
One benefit of outsourcing your design and marketing tasks is to lower operational costs. Hiring a firm on an as-needed basis will allow you to only pay for the actual hours worked. It is suggested to set an annual budget and list of all of the tasks to be carried out for the upcoming year. This will be significantly cheaper than hiring a full or part-time employee, especially when factoring in all of the unforeseen costs in maintaining internal assets.
Every employee you’ve hired has a specific set of skills that makes them valuable to your company. Chances are, marketing knowledge was not one of them. The design industry uses a specific set of software programs that require a level of proficiency to operate them competently. Utilizing the skills from design professionals can often be less expensive and produce better results than handling the tasks internally. Save time, money and frustration. Get the job done right the first time.
Outsourced, but integrated internally
Often, we operate as an external marketing and design department for companies that do not have the resources to have one internally. For the company, it works because they may not need design and marketing services on a day-to-day basis and can save money by not hiring a full time graphic designer with provided benefits.
An experienced graphic design firm will take the time to learn about your business objectives, competition, target audience before starting any design work for your company. We provide our clients with a customer profile analysis document to get acquainted with new clients before starting any marketing or design project. The information we gather is reviewed with the client and used to determine the final marketing objective.
In the end, a professional graphic design firm will be a trustworthy partner and be a creative advisor to any business that wants to remain relevant in today’s competitive market. Before you hire a professional designer to assist with your design needs, find out if they have the experience and knowledge to handle your projects.