Design Methodology

What we do and how we do it. 

Brand development and design methodology

Gather information – We begin our design methodology by analyzing information relevant to your business, such as:

  • Overall business objectives
  • Existing communications strategies
  • Current target audiences
  • Most effective media to meet your objective – print, online, or a combination

Formulate strategies – We then use our findings to build a communication strategy that is right for your business. This involves:

  • Brainstorming possibilities – exploring real-world scenarios
  • Defining the design concept and scope
  • Identifying potential problems and problem-solving
  • Organizing content

Develop Proof of Concept – Armed with the blueprint, we begin to create a “look and feel” (or design concept) that reflects the project’s desired outcome. You review the design concepts and we discuss items for further refinement and implementation.

Implement – At project implementation, we:

  • Integrate the developed designs into your business collateral and marketing materials, such as advertisements, stationery, signage, website, brochures, folders, packaging, and reports
  • Synthesize form and function of your marketing materials into a unified end product

Maintenance – Our maintenance services include:

  • Content updating
  • Updating and adding information as your company evolves.

Evolution – As your business grows or changes, you can engage us to provide enhancements in order to:

  • Accommodate increasing traffic or growth
  • Implement technology or measurement solutions to support the ongoing marketing effort