Laying the groundwork for an effective targetted marketing strategy for a small business.
You know that you need a marketing strategy for your small business, but actually creating one can often be a daunting task, especially given the wide range of platforms. Before you spend countless hours drafting a marketing slogan, these three key steps can help guide your thinking toward a successful strategy that will work for your business and identify your niche in the marketplace, your target audience, and the most effective ways to reach customers.
Adjusting your digital marketing strategy due to coronavirus
The coronavirus has affected digital marketing strategies for everyone, from businesses large and small to networking groups and community organizations.
Copywriting tips to improve SEO results
There is a reason why Google is the most dominant search engine today. They care about their user experience. Over the years, Google has changed their SEO focus toward content and away from keywords.
Merging Online & Offline Marketing
Online content may have dominated marketing for the past several years, but offline marketing remains an irreplaceable media. There isn’t a day that passes that I don’t receive direct mail, newspapers or magazines and there is a reason why.