Project Brief

Maybe you can teach an old brand new tricks.

Camellia Brand dried beans have been a New Orleans institution since 1923. Only now they sell their products across the country.

The company is obsessed with its product quality. Their motto is “Serious about beans”…and they are.

Recently, Camellia decided to enter the ready-to-eat foods market…a totally new product line. That meant new packaging…and new labels. The labels needed to be distinctive and attract consumer’s attention. They also needed to be consistent with Camellia’s brand and commitment to quality.

Camellia approached Aeon Multimedia to design the new labels. Through their network, they were familiar with Aeon’s graphics expertise and customer-focused approach.

The biggest problem? The label had to be shrink-wrapped onto a rounded container…but still eye-catching and legible for consumers.

Aeon’s chief creative officer Carl Accardo experimented with several different label designs for the best solution. He also researched how to best attract consumer attention on supermarket shelves.

The final design incorporated Camellia’s distinctive logo…a camellia flower…with a red lid that was color matched to the red in the logo .

Aeon’s approach combined attention to detail, graphics expertise, and market research. The result? A distinctive new label design for Camellia’s new product line.

CLIENT BIO

INDUSTRY

Food and Beverage

LOCATION

New Orleans, Louisiana

SERVICES

Product packaging design

Advertising Design

Product Label Designs

Camellia Product Packaging White Beans

Camellia Product Packaging Sausage and Beans

Camellia Product Packaging New Orleans Style Red Beans

Camellia Product Packaging Spicy Ham and Jalapeno Beans

Camellia Product Packaging Ham and Beans

Additional Product Packaging:

Once the initial project was completed, Aeon was contracted to develop packaging for a new product line for Camellia.  The new product was for a redesign of the existing Sugar Busters bread line.

Six products were released:

• Sugar Buster White Bread
• Sugar Buster Whole Wheat Bread
• Sugar Buster Onion Bread
• Sugar Buster Multi-Grain Bread
• Sugar Buster French Bread
• Sugar Buster Flax Seed Bread

The labels were designed as adhesive stickers to fit onto existing bread bags in order to cut down on unneeded expenses.

Sugar Buster whole wheat bread label

Sugar Buster Multi-Grain Bread Label

Sugar Buster french bread label

Sugar Buster Flax seed bread label

Sugar Buster White Bread Label

Sugar Buster Onion Bread Label