Maybe you can teach an old brand new tricks.
Camellia Brand dried beans have been a New Orleans institution since 1923. Only now they sell their products across the country.
The company is obsessed with its product quality. Their motto is “Serious about beans”…and they are.
Recently, Camellia decided to enter the ready-to-eat foods market…a totally new product line. That meant new packaging…and new labels. The labels needed to be distinctive and attract consumer’s attention. They also needed to be consistent with Camellia’s brand and commitment to quality.
Camellia approached Aeon Multimedia to design the new labels. Through their network, they were familiar with Aeon’s graphics expertise and customer-focused approach.
The biggest problem? The label had to be shrink-wrapped onto a rounded container…but still eye-catching and legible for consumers.
Aeon’s chief creative officer Carl Accardo experimented with several different label designs for the best solution. He also researched how to best attract consumer attention on supermarket shelves.
The final design incorporated Camellia’s distinctive logo…a camellia flower…with a red lid that was color matched to the red in the logo .
Aeon’s approach combined attention to detail, graphics expertise, and market research. The result? A distinctive new label design for Camellia’s new product line.