Aeon Builds Brand for Family Law Attorney



Project Brief

Like any business, a law practice has a brand. It’s their identity…why people look to them for solutions.

Margie Connolly, a family law attorney, needed to restart her legal career after a long hiatus raising her family.

Her practice in Sugar Land, Texas is devoted to family law, elder law and estate law. She likes to help regular people make smart choices.

Margie knew she needed to create a unique “brand” for her practice. Everything from her logo to business cards, stationery and her website needed a consistent “look”.

She asked Aeon Multimedia, to help her resolve these issues. Unlike most graphics companies, Aeon provides both print and digital solutions for their clients. Margie Connolly’s legal practice needed a wide range of services and Aeon was a perfect fit to partner with her firm.

The Solution

Aeon began with her logo, which drew from Margie’s Irish heritage. He then created matching business cards, client document folders and stationery for her practice.

Aeon also redeveloped their website to make it easier to navigate, more effective and consistent with her brand. Aeon added upgrades to her previous site by creating and integrating a video blog system to help get her message in front of their existing and prospective clients.

Aeon provided Margie with everything she needed in a single place to enhance the brand for her law practice. This not only saved money but also ensured consistency in her brand. Aeon often partners with companies and operates as an external marketing department for entities that don’t have the capability to have one internally. For the client, it works because they may not need marketing services on a daily basis and can save money not having to hire full time and provide benefits.




CLIENT BIO




INDUSTRY

Legal


LOCATION

Greater Houston Area, Texas


SERVICES

Website Design

Brand Development

Content Management

Print Media

Digital Marketing






Logo Design



The final logo design we developed to represent the firm includes elements of a logotype and logomark. It combines elements of a family tree that symbolizes family law and blends it with a column often depicted in the legal field. We incorporated a stylized old-world font and a color palette to symbolize the Irish heritage of the Connolly Law Firm.





Supplementary Print Collateral Design Samples







Margie Connolly Law Sugar Land Attorney







Full Desktop Website View


Mobile Responsive Website View




All of our website design projects are created to comply with the latest search engine algorithm updates. This will ensure that your site remains relevant when an organic search is performed on all of the major search engines.

Our sites also include key factors such as:

  • Mobile compatibility
  • On-page search engine optimization (on-page SEO) and off-page SEO when applicable
  • Site performance
  • Site security



Ongoing Support

Aeon continues to provide ongoing support for the Connolly Law Firm by assisting with their marketing needs on a customized monthly maintenance program. Several of the ongoing projects we routinely provide include website content and security updates, print advertising design for local area publications, as well as designing and printing postcards, holiday greeting cards, document folders, business cards and stationery.







Margie describes working with Carl…

“Carl is a very creative person…but he’s also very cooperative. He didn’t impose his creativity on me. It was all about my identity and how to get there.”






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