What is brand development and why is it important?
Your brand is what your customers think about when they see or hear your company name. It is the first and in many cases, the lasting impression they have about your company. For a new start-up, the first impression a customer will have of your company comes from what they see, read and hear typically through your name, domain name, logo, and tagline. Creating a visually strong identity from the beginning is one of the most important decisions that you’ll make as a business owner.
Since our inception in 1996, our brand development firm has provided graphic design and marketing services to our clients locally as well as internationally. Our philosophy is to work one-on-one with you to develop a custom image that clearly conveys your company’s values, products, and services to your target audience.
We work with clients that are both, startups that need a brand developed from scratch and established brands that want a complete overhaul an existing outdated identity. Existing companies often ask if we can create only one item such as a logo, website or brochure. We can and will design it to match with the existing collateral style. Whatever your situation, we can develop the marketing products that will fulfill the goal.
In the end, what you want is a strong cohesive image for your company. A strong brand not only builds confidence in your current and prospective customers but also creates a sense of pride for the company.
A sample of our client’s industries includes casinos, financial, food and beverage, governmental, industrial, legal, music, oil and gas, real estate, salons, software, and sports.