marketing tip - Utilize your marketing budget wisely

Utilize your marketing budget wisely

Developing and integrating a content marketing strategy within your marketing and communications strategy can help save you time and money. Relevant content can be repurposed and recycled on your marketing calendar. With the vast options available in marketing today, it is easier than never to spread your message to potential customers. Repetition is key to persuading potential customers to learn more about your company. It is often quoted that it takes 7 impressions for a potential client to take action and buy from you.

You can replicate your message in numerous formats to reach your audience such as downloadable content, social media posts, videos, and podcasts, as well as include them in your traditional marketing collateral. 

Each unique media piece can be used in a variety of channels with different objectives in mind. This will help extend the shelf life of your content and is cheaper to produce than a traditional marketing campaign. Whenever you are creating new marketing content, always keep in mind the many different avenues and media in which it can be shared.

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