When it comes to marketing, what you are most interested in are sales but unless you are an online retailer with an e-commerce site, an immediate sale is unlikely. Your strategy should be to take your online visitors on a journey to educate and eventually convert them into paying customers. Offering downloadable content or access to a seminar or webinar in exchange for their contact information can allow you to reach out to them by other means such as email or text messaging with their consent. Once you have acquired a new prospect’s permission, you can use additional marketing content to help move them through the sales process.
Contact us for more information on marketing options that best suit your business.